Brilliant minds

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At the Power of Print 2016 seminar in the history-steeped setting of Stationers’ Hall close to St. Paul’s Cathedral in the City of London, an eclectic and fiercely provocative set of heavy-hitting speakers together created a fascinating picture of print and its value – present and future.

Welcoming a highest ever audience, BPIF CEO Charles Jarrold introduced the seminar in the context of this year of great change, including the evolution of print’s role in the multichannel media mix.

The science

The scientific foundation came from Baroness Susan Greenfield, CBE, member of the House of Lords, scientist, writer and broadcaster. The extraordinary Baroness explained the fundamental differences in the way our brains process information via a screen versus the printed page. Engagement, understanding and recall are all significantly higher from print.

The case for print

The case for print was reinforced by Tiffanie Darke, Founder of Method, News UK’s creative agency.  She reminded us that print carries an authority that nothing else can replicate, and secondly, if you want luxury, digital just doesn’t offer an alternative. She also praised print because it’s a proven “platform multiplier”. In other words, it is great when used in conjunction with other channels to enhance Return on Investment.

British advertising legend Dave Trott described creativity as one of the few remaining legal sources of competitive advantage. Dave’s short but very sharp presentation made it crystal clear that when it comes to creativity, simple is smart and complicated is stupid. And the way to succeed in advertising (print or otherwise) is to break established patterns. Stand out from the common herd, repositioning your competition at the same time.

His assertion that much of the messages we see are not even noticed, let alone forgotten, should be a wake-up call to all of us – the simple diagram below sums up his feelings about the process perfectly.

powerofprint

Combining creativity with astute use of data is maybe the key to a bright future for print. Rachel Aldighieri, Managing Director of the British Direct Marketing Association, showed how powerful the partnership can be. And talked about one-to-one-to millions to express the mass use of personalised and relevant messaging.

Not all plain sailing

There are though powerful tides that can hold print back. Kim Willis, Strategy Director of Cedar Communications, reminded us that marketing directors demand to know how effective their campaigns are. And for print, more than digital media, it is expensive to measure results. Further, there is increasing competition for marketing budgets, including from a growing array of “shiny new things” such as Virtual Reality and Augmented Reality.

The Keep Me Posted campaign to protect the rights of consumers to continue receiving printed communications was shared by The Royal Mail’s David Gold – including its reach beyond the UK into the EU and other countries.

The future is bright

So, what conclusions can we draw about the prospects for print? I have a lot of faith in Jonathon Porritt, the acclaimed environmentalist and writer, and co-founder of the Forum for the Future. Jonathon highlighted the print and pulp industry’s drive towards decarbonisation and the relatively small environmental footprint of print. In this era of VUCA (Volatility, Uncertainty, Complexity and Ambiguity), it was good to hear that print can play a part in reducing the risks of runaway climate change and the disruption it would bring.

Back to Kim Willis of Cedar, and her parting thought, which was that in response to growing consumer immunity to the relentless surge of online marketing, brands are turning to the communications techniques that are more meaningful and cut through. This includes experiential marketing with for example live events. In this quest for impact and authenticity, Kim concluded, print surely has a major role to play.

Last word to Wayne Hemingway, MBE, founder of Red or Dead fashion brand. At the end of the breathless, captivating tale of his rise from “club kid” to design guru, he reflected on the central role of print in all our lives. From clothes to flooring to wallpaper. “Print is never going” he declared. And that I think is a fitting way to sum up a truly inspiring day.

Graham Moore -business development director for Ricoh Europe

Graham Moore -Director Business Development, Ricoh Europe

Thank you Print Power, Two Sides, sponsors, participants and speakers – we all left feeling positive and energised.

Insights from Ricoh’s first European Commercial Print Council

User groups … I’ve done a few in the last 30 years.

Big ones and small ones, graphic arts ones and other ones, national and international ones.

So I was pleased to organise Ricoh Europe’s first Commercial Print Council.Which took place in the Ricoh offices in Staines on Thames (near Heathrow) UK, last month, when 15 clients gathered, representing eight companies from six countries.

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Attendees of the first Ricoh Commercial Print Council Nov 2015

Not only was there close interaction with Ricoh on the technical product level, but there were also three external speakers, each with their own specific topics.

Ralf Schlözer from Infotrends, the analyst company, looked into his famous crystal ball to give insights into opportunities for digital print in the commercial print market.

Print technologies are becoming more diversified: but not all technologies will be in reach for every printer.

His conclusions were:

  • Printing is very much alive
  • Digital colour print remains on the growth path with inkjet leading the charge
  • But one should consider the whole print production chain; including the impact of the Cloud on software solutions
  • Media integration is progressing: prepare for an omni channel view rather than simply a cross channel view
  • Print technologies are becoming more diversified: but not all technologies will be in reach for every printer. Meaning that new businesses will emerge and they’ll use ‘print’ as a way to manufacture things (3D, textiles, etc…)
  • Number one priority for marketeers is increasing the customer experience, lowering costs is only second

Enrique Parilla from digital publishing company Lantia gave a privileged view on how he established his company as a publisher-printer-software developer, handling the publishing business in a completely different way from how traditional publishing companies do.

That’s very much the story of today’s graphic arts: printing companies are not in the business of selling print, they’re in the business of selling impactful and meaningful communication!

He used the following interesting analogy: in 19th century America, companies selling ice for refrigeration were big business. But … they didn’t realise in which business they were in. They thought they were in the business of selling ice … when it was actually refrigeration they were selling.  So when the electrical refrigerator was invented, it wiped away the ice business. That’s very much the story of today’s graphic arts: printing companies are not in the business of selling print, they’re in the business of selling impactful and meaningful communication! In trade book publishing for instance, publishers are not selling books but stories!

Next time you drink your G&T on the rocks, do ask yourself: ‘in which business you really are’?

Ulbe Jelluma works for Frysk, a B2B advertising agency, specialising in serving international clients (in the graphics, industrial, financial, pharmaceutical, telecom and automotive industries). He started with an attention grabbing statement: ‘Beauty is in the eye of the beholder … And it may be necessary from time to time to give a stupid or misinformed beholder a black eye!’

…agencies today consider print as an application in the total communication mix

Ulbe explained how agencies today consider print as an application in the total communication mix. He highlighted some new print applications all driven by the generation of emotions in using print. He also showed some examples of ‘different devices, same content’ or how the advertising industry is using an omnichannel approach to push its message.

Another example was of ‘existing content, different application’ with books that are printed in Brazil for the public transport authorities, serving as a ticket and a planner at the same time as being a reading book. Or what to think about a plasticised newspaper that can act as an umbrella, in a country such as Ecuador ‘where it rains a lot’?

All creative examples of how print is being used in many new and different ways.

So Ricoh Europe’s first Commercial Print Customer Council featured a series of diverse speakers with a broad spectrum of experiences, insights and predictions to share. For me, though, there was a common thread.

It was the sheer resilience of print as many different players in different markets explore its unique characteristics to keep it as relevant now as ever.

Erwin Busselot Commercial Print Solutions Director Ricoh Europe

Erwin Busselot Commercial Print Solutions Director Ricoh Europe

An Intelligent Choice for Brands Combating Overextension

Benoit Chaterlard

Benoit Chatelard Vice President, Production Printing Group, EMEA

In a world where consumers’ attention is increasingly spread thin and organisations’ IT and marketing departments are spread even thinner, now can be a frustrating time for marketing departments and service providers. Everyone wants faster turnaround times, higher-quality output, cross-platform promotions, and they want it now – even when “now” isn’t during business hours.

Introducing Ricoh Intelligent Marketing Solutions

The solutions we offer aim to address these concerns, helping marketers create consistent, high-quality marketing collateral while reducing costs and lessening burdens on their organisation. In this way we can help make your marketing communications more effective and less costly. Importantly we can also make it an easier, less time-consuming activity for busy marketing departments.

Intelligent Marketing Overview

Intelligent Marketing Overview

Our solutions address these typical challenges:

  • Are your operations far-flung, making total monitoring and management difficult?
  • Does your brand struggle with inconsistency, especially across platforms and regions?
  • Are you finding certain aspects of the process are costing them productivity, money, or both?
  • Do increasingly high expectations for short turnaround times and 24/7 service make your job harder to do and your customers harder to please?
  • And, perhaps most importantly, is managing it all proving to be just too much, taking away from core business practices and potentially causing their bottom line to suffer?

How Ricoh can help

Products like MarcomCentral aim to streamline the transition from customer order to print-ready job, 24/7; while the FusionPro Product Suite enables a variety of marketing applications (including pURLs, VDP imagery and other customization).. Each of these products targets a different area or aspect of a Marketing Communications workflow, but they share a simple goal: making marketing departments  work easier and more efficient.

Case Study – The World Bank: Marketing Asset Management  lends a helping hand to Printing & Multimedia Services

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The World Bank’s core mission is to reduce global poverty and encourage healthy economies. That’s why they depend on their peoples’ own ‘grass roots’ marketing to educate others about the cause.

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They needed a multi-cultural, multi-lingual environment where all offices could access, localise and distribute the latest marketing materials using a new solution that was fast, flexible and web accessible.
The Results:

  •  Full deployment in less-than 6 months
  •  Tens of thousands of assets available
  •  Huge savings using system’s translation services
  •  Reduced creative workloads by 25%
  •  96% Reduction to processing time for the field (15-18min production time cut to 30secs
  • Increase labor savings per year by just giving users the ability to customise wall maps
  • Positive ROI achieved within first 3 months

Read the full case study

Empower your in-house marketing capability

Find out how Ricoh’s Intelligent Marketing Solutions empower your in-house marketing capability and let you take control of your brand and communication costs.

http://www.ricoh-europe.com/services-solutions/production-printing/corporate-print/intelligent-marketing-solutions/index.aspx

Making the Most of Mobile: What a “Mobile First” Strategy Means for Your Business

Mobile technologies have taken the world by storm.  Our purpose in this white paper is not to spew out a lot of facts and figures about how many smartphones and tablets there are, and how many are Apple versus Android versus others.  There are plenty of resources that can give you that information. Let’s just say it is a big number! In fact, according to a special report from Raconteur, 2014 saw one smartphone for every five people on the planet. And the numbers are not declining anytime soon, nor will the transition from feature phones to smartphones slow down.

See the infographic

See the infographic

 

As an example, in the EU5 alone (France, Germany, Italy, Spain and UK), 57% of mobile users owned a smartphone in the 3-month average ending December 2012.The EU5 online video audience grew 5 percent over the past year, whilst the number of mobile video viewers has jumped by 162 percent since December 2011. (Leading online video platforms across Europe are YouTube (Google), Dailymotion, Facebook and VEVO.) In the UK, the outlook for mobile business is rosy, according to the Raconteur report: “Figures from the Centre for Economics and Business Research show 5.6 million people already use their mobile devices to buy goods and services online This is expected to rise to 20 million in the next six years, by which time online mobile purchases will be worth more than £18 billion, up from £48 billion in 2013.

What we will do is talk about the usage trends, what they means for your business, and how Ricoh can help. We will delve into three aspects of this:

  1. How mobile technologies can be leveraged in your own business to improve productivity in terms of production and business management, employee satisfaction and more;
  2. What you need to consider in terms of customer-facing applications in order to allow your customers the flexibility of conveniently and comfortably accessing your business from any device, anywhere, anytime, ordering print and other products, reviewing job status and more; and
  3. How you can take advantage of the rapid adoption of mobile technologies to add new (profitable) products and services to your portfolio that not only generate new revenue streams but add value to your customers’ businesses.

These factors have implications with respect to your investments, staffing, production, web development and sales/marketing strategies.  While many of the concepts and ideas stated here are applicable to any business – including your customers’ businesses – the content is tuned toward the needs of printing and marketing services companies. It should be noted that while larger printing companies have likely implemented many of the suggestions contained in this white paper, it is also critical for small to mid-sized companies to take notice and begin to plan for mobile adoption, or to re-evaluate plans already in place based on the content presented here.

Find out more, download the whitepaper here.

Why you should be fans of the Marketing Rockstars

M_Rockstars Hall

The Marketing Rockstars Festival in Graz, Austria this month was not the kind of event that would normally grab the attention of Europe’s Print Service Providers. After all, it was designed firmly for the marketing industry; attracting nearly 2000 marketers from brands and agencies, tempted by the mix of superstar marketing speakers from, for example, Google, Starbucks and Adidas, and the 100 exhibitors with their marketing-oriented offerings.

So why should PSPs show an interest in an event like this, where the marketing community gathered to learn and talk about current marketing issues? Well, Ricoh was a key partner of the Marketing Rockstars Festival and it was very clear why this, and similar, events, are so relevant to the professional printing industry. It is, put simply, because it is at this type of forum where marketers collect information and insights, gain inspiration and ideas. Including on crucial questions such as how do I make my campaigns more successful, which channels should I be selecting, how do I integrate different channels effectively? Where does print fit in? And who can support me?

It is the marketing departments, advised by their agencies, that decide the shape of the marketing activities you will often be fulfilling in part at least through print. So the impact on the production printer of decision-making gatherings like this is profound.

Serving the needs of the marketing community

Ricoh’s stand was a busy one, as visitors explored how data can be cleansed and analysed, the process of consumer profiling and segmentation, the benefits of our Precision Marketing consultancy service and how Clickable Paper can bridge the printed page and the online realm. All in the interests of helping them achieve impressive returns on their marketing investments.

The fact that people could walk away with a personalised front cover of what was only the second issue of Forbes business magazine in Austria, complete with their own face on it, drew many marketing professionals to us. They saw at first hand how our marketing asset management and variable data solutions – MarcomCentral and FusionPro – work, and they benefitted from our expertise in harnessing data to create powerful, omni channel campaigns, with printed direct mail at their heart.

Exploiting the richness of data was also a major theme of Thomas Haas’ presentation. Our Precision Marketing Principal explained how the intelligent use of data can transform the impact of marketing campaigns, and how Ricoh can provide the expertise and solutions to help marketers make this happen. With direct mail often the hero channel thanks to its unique properties.

We will keep talking

Benoit Chatelard,   Vice President Production Printing Business Group

Benoit Chatelard,
Vice President
Production Printing Business Group

Ricoh will continue its dialogue with influencers in what we sometimes call the direct marketing ecosystem. Particularly with brand owners’ marketing executives and their marketing agencies. Talking to them about integrating print into communications, about harnessing data for first class results and about the power of Clickable Paper interactive print technology. It’s about raising their awareness and understanding – building demand for the direct mail and direct marketing services that our progressive production printing clients can deliver and add value to.

Never underestimate the power of Direct Mail

 

Direct mail is proving an incredibly resilient medium. To paraphrase Mark Twain, the reports of its death have been greatly exaggerated. In our information overload world, where 2,5 exabytes of data are generated each day, the noise can be deafening. Both the volume of advertising messages that consumers are subject to and the multitude of advertising channels available to brands continue to expand. In this frantic climate, it is no surprise that humble direct mail, a letter or brochure posted in an envelope, was predicted to fade away. Trampled upon by the convenience, cheapness and immediacy of the email and its attendant digital touch points.

Zig, don’t zag

Ricoh Infographic -the power of Direct Mail

Infographic -The power of Direct Mail

But wait, it hasn’t happened. Direct mail offers a number of attributes that alternative channels just cannot beat as Ricoh’s new infographic illustrates. Trust, shelf life and the scope for creativity are all vital elements in direct mail’s staying power. There is another important factor though. It is that the agency community, which thrives on freshness, and challenging accepted thinking, is turning back to direct mail as the centrepiece for integrated campaigns. Nicky Bullard, Executive Creative Director at direct marketing agency Lida says in Print Power magazine: “Clients are starting to get an appetite back for direct mail, particularly with younger audiences. Their lives have been so digital that direct mail is hugely disruptive for them.” Rory Sutherland, executive creative director and vice chairman of OgilvyOne London and vice-chairman of Ogilvy & Mather UK recently said in Britain’s Cross Media Magazine, “when everyone zigs, zag”.

The future is bright

Graham Moore -business development director for Ricoh Europe

Graham Moore -Director Business Development, Ricoh Europe

Direct mail volumes are holding up well across much of Europe, the use of colour is on the up, and smart print services providers are working with agencies to extract insights from data to fuel powerful campaigns across sector after sector. Particularly on behalf of premium products and services where a compelling Return on Marketing Investment can be most readily secured. Further, direct mail is bridging the offline-online gap – interactive print technologies like Ricoh’s Clickable Paper(TM) can move consumers seamlessly from print to digital to find out more or purchase an item.

The message is clear: never underestimate the power of direct mail

 

 

 

For more insights into Direct Mail see: http://www.ricoh-europe.com/services-solutions/production-printing/print-and-beyond/marketing-services/index.aspx

 

 

 

Ricoh Infographic – the power of Direct Mail

Direct mail is a vital node in the ‘connected world’ we live in. It’s a powerful medium. People like it. Respond to it. Act on it. In a blended campaign, Direct Mail creates an impact that’s more effective than digital marketing alone. In fact, in 2013, Central Mailing Services figures showed that nearly half the UK population responded to traditionally printed direct mail over the past year. Below are the seven reasons why integrating Direct Mail into your next campaign will help you market most effectively today and for many years to come.

  1.  The Mail moment – Consumers regard personalised direct mail as the trusted medium for customer communication
  2. Make People Act – 79% of consumers react to direct mail immediately
  3. The Sensory Experience – Direct Mail has a long shelf life – two thirds of consumers keep their mail
  4. Precision Targeting – top three reasons why people open mail:  contact from known brands and companies (51%), Personally
    addressed (47%), information about products or services of interest 40%
  5. Get creative – structural dimensional mail can have 20 times the penetrating power of flat direct mail
  6. Fantastic ROI –  most important more often than any other touchpoint in the consumer’s purchasing process
  7. Effectiveness – 48% of UK adults have done something in the last 12 months as result of mailing
The Power of Direct Mail

The Power of Direct Mail

 

Ricoh Direct Mail Infographic (PDF)

Find out more about Ricoh’s Solutions for Direct Mail

More statistics about Direct Mail – see: http://www.centralmailing.co.uk/

 

A New Publishing Vision from Ricoh at London Book Fair

Books are different from many other sectors of print because alongside their functional use they create an emotional connection.  The result is people have choice preferences from a quality hardback or a small but perfectly formed paperback to a weighty academic tome or an e-reader.

It is these personal relationships Ricoh Europe PLC will be exploring at the London Book Fair, April 8- 10, at Earls Court, London on stand R505. We will be showcasing a number of interesting applications and services aimed at helping publishers look at their markets in new ways. They are designed to enhance traditional publishing processes with numerous exciting and compelling services that deliver something extra, beyond print.

 

Bridging the online and offline worlds

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One such technology is video books – where video screens embedded in a publication link to additional relevant content. On the stand will be two video-enabled booklets in action – an instruction book to train end-users and a promotion for teaching and learning resources.

Another is interactive Clickable Paper that bridges the printed page and the online world to provide immediate one-touch access to multiple online resources such as photos, video/multimedia, web sites, e-commerce portals and social networks. It extends the value of the printed page and delivers far-reaching added value to readers, the magazine publisher and advertisers. Adoptees include Dutch Business Magazine De Zaak – it has utlilised Clickable Paper to add value to its publications – and Barnwell Print in the UK which has enhanced books with value-added multi-media content. On stand Where to Fish in Norfolk will offer a real example of this in action.

We are also developing solutions that support the demand for information to be provided across a variety of media. Open Text Book Portal is an online service that enables organisations such as universities to provide students with access to textbook content in multiple formats including print, Word documents and ebooks.

 

Custom textbooks and Digitally Printed Books

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Then there is our Custom Textbook initiative for the digital production of tailored textbooks.  For example  the US, there is a large market for customised textbooks and we expect this to become a significant growth market in Europe, particularly with opportunities such as those presented by university professors that prefer to create their own specific course materials rather than rely on predefined textbooks.

Visitors will be able to learn more about these technologies and more by viewing an unmissable 42-inch touch-screen Electronic Learning Table providing access to detailed information, documents, examples and videos.

Of course there will be book printing examples too with some created especially for the show including The Cult of Porsche: In the Beginning. The book is designed to be a print experience ‘like no other’ using the very latest digital printing technologies and papers.

 

So drop by and see how to start a new chapter in your publishing strategy.

 

Europe’s medium-sized businesses gear up to capitalise on Big Data

Big dataIn a study of European business leaders, commissioned by Ricoh[1], just one in five medium sized business leaders chose Big Data as a driver when asked to rank the technology-led activities that are having the biggest positive impact on business growth. However, further insight shows that the top three key business growth drivers for business leaders of medium sized businesses are in fact data related – first is optimising business critical processes, followed by digitising hard copy documents and  making the transition to cloud computing.  So albeit under a different name, it is clear that medium sized businesses are gearing up to capitalise on the increased benefits of better data management.

We often hear medium sized business owners comment that their data is not vast enough to be classified as Big Data – that it’s an area for larger organisations to worry about.  So, while some don’t connect with the Big Data term and may not share the same number of terabytes as their peers in larger organisations, they are not overlooking the growth of their unstructured data, which is believed to be outpacing the growth in structured data three to one[2].

The reality is they are already taking steps to manage it and many are in a strong position to do so. The Ricoh sponsored research1 also shows that the majority of CIOs in medium sized business are more empowered today to change data business intelligence processes (61 per cent) and customer engagement processes (52 per cent) than the CIOs of large businesses, where 55 per cent are empowered to change data business intelligence processes and 46 per cent to customer engagement processes.

Additionally, the SMB Group Report ‘2012 SMB Routes to Market Study’ shows that 57 per cent of medium businesses have already purchased or upgraded a business intelligence/analytics solution in the past 24 months, and 49 per cent plan to do so in the next 12 months.

How to stay at the front

There are clear indicators that the race has begun for medium sized businesses to benefit from Big Data.  But how can business leaders ensure that they gain return on investment and remain at the front of the race.  Success will depend on the route taken to change the traditional ways of working, optimise data analytics and enhance customer communications.

A study by Techaisle of 3,360 businesses shows that ‘the highest success rate (determined by reaching a successful implementation of a big data project within six months of initiation) was achieved when an external consultant or organisation was brought in to develop proof of concept, advice on database architecture and ultimately develop the big data analytics solution.’

Such findings correspond with our experiences.  Medium sized businesses are less likely to have a dedicated data analyst. The responsibility is usually in the remit of an employee who is still trying to catch up with the fast rate of development of new tools and techniques for data analytics, and they must achieve it on top of a number of other important business activities. 

Ricoh can ease the pressure of the overwhelmed employee and work alongside them to make a difference quickly.  Often we will carry out data consolidation projects (to consolidate data stored in different data silos) and data analytical projects. The goal of those initiatives is not only to improve control but also to increase sales through truly personal and relevant customer communication across all channels. We will also combine data analytics, dynamic document composition, multi-channel output management and campaign reporting (we can provide the FusionPro portfolio of personalised cross media solutions across EMEA); thereby relieving our clients of the need to make large pre-investments in new data analytical software and hardware, as well as employing a range of different, specialist third parties to prepare, execute and evaluate their personalised marketing or communications campaigns. Clients can also opt for an initial pilot to test drive the service, and get a better insight into the potential for their business.  This can be implemented in as little as six weeks which can be a critical factor in this fast-changing field.

For example, at Ricoh we conducted a Precision Marketing workshop for bonprix, a German fashion retailer, which resulted in truly individualised catalogues (personalised catalogue covers), based on data analytics and customer profiling. Barthel Roitzsch, Head of Sales, bonprix (a member of the German Otto group) told us, “The personalisation of our catalogue covers and the relevant customer communication has led to a significant increase in response rates and to increased awareness for our products”.  We can also deliver location-based services and mobile customer loyalty solutions with one of our business partners, BizScience. This service is already reaping benefits for medium sized businesses across various industry sectors, including banking, insurance and retail.

Keep on winning

Benoit Chaterlard

Benoit Chatelard General Manager Solutions, Production Printing Group, EMEA

Whether business leaders continue with their external partner or decide the benefits gained now justify an internal data analyst, the process must keep evolving to ensure the business continues to focus beyond gathering data to analysing and acting on the insights.   This is the only way to get newer insights into the impacts of business operations and learn more about their customers as they continue to engage with the businesses products and services.

And the end results can see businesses transform their customer relationships, increase sales, pursue more efficient operations and improve customer service.

Sources:

Flexible Production is The Future for Printed Books

eBooks may not have had as much of an impact in Europe as they have in the U.S., but demand will grow. This, along with other dynamics affecting the book printing and publishing markets in Europe, will shape the future of book production, according to new research commissioned by Ricoh Europe PLC.

eBooks represent 20 percent of book revenues in the U.S., four times that of most major European countries, where printed books are still highly prized and under a certain level of regulatory protection by the EU and various individual European governments.  In recent research commissioned by Ricoh, I.T. Strategies found that even in the U.S., nearly 70 percent of consumers said it was unlikely that they would give up entirely on printed books by 2016 and the study found that as much as 60 percent of eBooks downloaded are never read.  In Europe and other parts of the world, however, book publishing dynamics are quite different than they are in North America. Ricoh commissioned the I.T. Strategies study to gain a better understanding of these influences, the differences between the U.S. and Europe in these markets, and the changes that both book publishers and book printers in Europe can expect to see over the next several years.

Highlights

“There is a deep history of publishing in Europe and a very strong connection of publishing to the culture of individual countries. As a result, there is a common desire by the individual ECC members to protect their culture, which includes protecting the book publishing industry’s established business models.”

Major European Country and U.S. Book Statistic Summary, 2012

Major European Country and U.S. Book Statistic Summary, 2012

“Many of the larger book printers/manufacturers may have over-reached with acquisitions and aggressive price competition in the race to gain market share.  Smaller book printers/manufacturers have remained somewhat insulated from competition due to regional and specialty products focus. But at some point they may find themselves priced out of the market.”

ebook Share of Retail Revenue, 2010-2018, by Major Country

ebook Share of Retail Revenue, 2010-2018, by Major Country

The full research report can be downloaded here.