Benoit Chatelard, VP Production Printing Group, Ricoh Europe explains the thinking behind Ricoh’s new messaging..
Can you explain the concept behind “Open New Worlds”
Our world is changing. Change brings challenges. It also brings opportunities.
Especially when it comes to print based communications. There are major changes in the world of Marketing where major brands are now looking for more integrated communications across multiple channels.
And, in the world of Publishing, publishers and printers alike are struggling to adapt to the “new normal” of smaller print runs, fast delivery and new distribution models.
Nobody knows this better than Ricoh.
Dedication to innovation and client insight has seen Ricoh grow from its first development of diazo photosensitized paper to becoming a global document management leader. Today we offer a wide range of solutions which can harness the power of digital print and data and are creating innovative new technologies for omnichannel environments.
We are also a leader in the rapidly growing Additive Manufacturing / 3D print market. Many of our leading innovations in this field will benefit print service providers directly.
In this way Ricoh is creating new ways to manage, maximise and grow any print service and marketing provider’s business. This is what we mean by Open New Worlds.
What will the campaign look like?
The campaign is based on the theme of “Open New Worlds”. It’s about how Ricoh’s technologies and innovations are – quite literally – opening up new worlds of opportunity for our clients.
We’re taking a different approach with the campaign creative, with new photography which illustrates new ways of doing things or new innovations. At first sight the images aren’t obviously related to print – but that’s the point. We live in an omnichannel world where everything is connected, there are no longer silos of communication or innovation.
For instance, the first image shows a street artist creating a new art form using new technology – a pixel stick.
Or in the Fake Dolls rock band image we’re illustrating how Ricoh’s digital print technology makes the personalisation and tailoring of print and direct mail to each individual (e.g. band member) so easy.
Can you give some examples of how Ricoh is helping to grow Print Service Providers’ business ?
Integrated workflows – Ricoh’s new solutions can now connect easily and effectively with almost any system or platform, both hardware and software, as well as offering easy and effective digital migration, whilst supporting efficiency and productivity through automation if required.
Production inkjet – since its recent launch the Ricoh ProTM VC60000 high speed inkjet platform has established itself as the leader in print quality and versatility. We already have announced five installations– in Europe alone, and some of these clients are completely new for Ricoh. Our success in production inkjet is directly related to our expertise as a leading developer of inkjet heads and our unique drop on demand jetting technology.
Value-added creative print effects – many of our clients are getting very excited about the new capabilities of the ProTM C7100x with its white and clear toner options, and how it has been engineered to run metallic and other unusual substrates. Some of the applications our clients are creating are – quite honestly – amazing. It’s no wonder that this product has been a huge success for them.
How would you sum up Ricoh Production Print’s business in Europe
Ricoh stands alongside the world’s best when it comes to digital printing which means that we offer high value print supporting a wide variety of media, right across a wide spectrum of applications.
Which means that, along with our widely respected business development programmes and thought leadership, with Ricoh as your partner, you can discover new ways to seamlessly manage workflows, maximise productivity, increase profitability, and access whole new markets. Let’s just call it Open New Worlds with Ricoh.
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