Open New Worlds Photoshoot – Commercial and Corporate Print

The location

The location we selected for the Commercial and Corporate shoot was a strikingly beautiful and dramatically designed home in Wilmslow, Cheshire, UK. The home of a renowned artist, it has been used as the setting for great brands and will feature in a forthcoming series of Cold Feet, the UK TV drama. It also appeared in the March edition of Grand Designs magazine. The house is also right around the corner from Lindow Common, where the body of a mid-first century AD man was found, preserved in a bog. The Lindow Man can be found on permanent display at the British Museum.

In order to accommodate both shoots in one location, we needed flexibility of space, with one room that could be dressed to replicate a fashion student’s bedroom and one that could be used as a gallery space. We were fortunate that the house actually had its own gallery space so we could remove the contents and use gel lighting to create the desired vibrant shades on the wall.

The idea

Commercial Print – we wanted to capture the wonder of seeing colour for the first time, to highlight the breathtaking print quality available through Ricoh’s digital print technology.
So we created an image of someone entranced by amazing colours.

Corporate Print  –
the idea was to focus on a fashion designer of the future, working in their bedroom, to illustrate how Ricoh’s intelligent digital print technology can help universities attract new talent, and enable other corporations to communicate effectively.

 

The Results

A suite of images for the Commercial and Corporate route, to be used throughout the campaign.

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