Open New Worlds photoshoot – Rock Band

 

 

The location

These shots were taken at Blueprint recording and rehearsal studios in Manchester. Loved by many leading artists, Blueprint has played host to Lady Gaga, Justin Timberlake, Pharrell Williams, Duran Duran, Moby and it is where Elbow recorded their massively successful album – The Seldom Seen Kid.

The idea

Use a Rock Band to illustrate how Ricoh’s variable printing helps you
respond to the most variable of needs.

Therefore we created a made-up band, called – appropriately – the Fake Dolls.
Each member of the band was holding a different piece of Ricoh print collateral, in the form of the covers of their latest album, all printed using Ricoh technology. And so highlighting the quality and possibilities offered by Ricoh’s digital print solutions.

The Results

A suite of images for the Direct Marketing route, to be used throughout the campaign.