Making the Most of Mobile: What a “Mobile First” Strategy Means for Your Business

Mobile technologies have taken the world by storm.  Our purpose in this white paper is not to spew out a lot of facts and figures about how many smartphones and tablets there are, and how many are Apple versus Android versus others.  There are plenty of resources that can give you that information. Let’s just say it is a big number! In fact, according to a special report from Raconteur, 2014 saw one smartphone for every five people on the planet. And the numbers are not declining anytime soon, nor will the transition from feature phones to smartphones slow down.

See the infographic

See the infographic

 

As an example, in the EU5 alone (France, Germany, Italy, Spain and UK), 57% of mobile users owned a smartphone in the 3-month average ending December 2012.The EU5 online video audience grew 5 percent over the past year, whilst the number of mobile video viewers has jumped by 162 percent since December 2011. (Leading online video platforms across Europe are YouTube (Google), Dailymotion, Facebook and VEVO.) In the UK, the outlook for mobile business is rosy, according to the Raconteur report: “Figures from the Centre for Economics and Business Research show 5.6 million people already use their mobile devices to buy goods and services online This is expected to rise to 20 million in the next six years, by which time online mobile purchases will be worth more than £18 billion, up from £48 billion in 2013.

What we will do is talk about the usage trends, what they means for your business, and how Ricoh can help. We will delve into three aspects of this:

  1. How mobile technologies can be leveraged in your own business to improve productivity in terms of production and business management, employee satisfaction and more;
  2. What you need to consider in terms of customer-facing applications in order to allow your customers the flexibility of conveniently and comfortably accessing your business from any device, anywhere, anytime, ordering print and other products, reviewing job status and more; and
  3. How you can take advantage of the rapid adoption of mobile technologies to add new (profitable) products and services to your portfolio that not only generate new revenue streams but add value to your customers’ businesses.

These factors have implications with respect to your investments, staffing, production, web development and sales/marketing strategies.  While many of the concepts and ideas stated here are applicable to any business – including your customers’ businesses – the content is tuned toward the needs of printing and marketing services companies. It should be noted that while larger printing companies have likely implemented many of the suggestions contained in this white paper, it is also critical for small to mid-sized companies to take notice and begin to plan for mobile adoption, or to re-evaluate plans already in place based on the content presented here.

Find out more, download the whitepaper here.

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