How digital print technology is enabling providers to compete in a shrinking transactional market

Digital production printers were prime movers in reshaping transaction printing in the
late 1970s by enabling companies to quickly and efficiently produce bills, invoices, and
other account-based documents in a single computer-based operation. Today a new
generation of digital printing solutions is enabling the industry to respond to the
challenges and opportunities created by electronic alternatives to the mail.

Ricoh’s new whitepaper, from Interquest, explores recent trends, challenges, and
developments with transaction printing in North America and Europe. It also examines the critical and evolving role of digital printing technology, and how it is enabling providers to successfully compete in a shrinking market.

Here are some of the key insights.

Leading Market Trends - Europe

    • total decline in printed transactional pages is less than perhaps expectedINTERQUEST forecasts that transaction print volume will decline by -2.8% per year in Europe, and by -3.6% annually in the U.S. from 2014 to 2019

 

    • Faster, more capable and more economical full-colour inkjet and toner systems are helping transaction providers and their customers enhance transaction mail and improve production and delivery operations.

 

    • In North America high-speed inkjet printing has taken the transaction print market by storm. More than half (55%) of the output currently produced …

 

    • Strong latent demand for paper-based bills and statements in Europe: In Europe 83% of clients’ customers currently receive paper bills only, 13% receive electronic bills only, and 4% receive both

 

 

“We see a step forward in the move to electronic delivery, with corporate billers forcing their customers to move away from paper. Nevertheless, there is still a lot of paper printed because print provides a better response rate than electronic”.—French transaction printer

 

 

To find out more, download Ricoh’s new whitepaper: Transaction Printing in North America & Europe Market Trends & Outlook

 

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