Magazines and newspapers are well-established and widely read the world over, but like other print media, face serious challenges from online and mobile media. Digital printing as thus far played a marginal role in production, but this is beginning to change as publishers explore new ways to inject life into their printed products.
Ricoh’s new whitepaper, from Interquest, examines the current and future state of magazine and newspapers in North America and Western Europe, and the use of digital
printing for the production or enhancement of these products.
Here are some of the key insights
- Digital printing has been used for over a decade for newspaper production but is still in an emerging stage of adoption.
- Early efforts used digital printing to produce newpapers on demand near end-consumer locations such as airports, resorts, and hotels.
- The most important developments for the use of digital printing in the newspaper market have been with inkjet systems, which are faster and feature higher capacity, larger format, better quality, and lower TCO.
Magazines – leading trends
- Titles Up, Circulation Down—In developing countries overall magazine circulation has declined..
- Newsstand Sales Suffer—Magazines are circulated at retail outlets and by subscription
- Ad Pages Contract—declines in circulation and competition from digital advertising have led to a decrease in advertising revenue for magazine publishers. Since 2007 total ad pages in the U.S. have dropped by 8.2%.
- Cross-Media—According to The Association of Magazine Media, a high percentage of magazine readers are also internet users and have made purchases online; in addition magazine advertising triggers the highest percentage of online searches among all media, so cross-media opportunities abound.
Despite declining print runs, most magazines still fall outside the cost, quality, and/or throughput parameters of digital presses. Even so, opportunites are available for toner and inkjet printing systems in areas such as distributed print, personalisation and customisation, wraps and inserts, self-publishing, and branded editions.
To find out more, download Ricoh’s new whitepaper: Newspapers and Magazines –Newspapers and Magazines – The Outlook for Traditional Print Media NA and Europe