Letters, bills and statements are the largest part of the customer communications iceberg.
They are central to the customer experience. Yet the chance to say something powerful usually remains beneath the waves. That makes transactional printing a massive, largely
hidden marketing opportunity.
It has the potential to transform itself from transactional documentation to become a central force in customer communications – and a fundamental part of the marketing mix.
Download in PDF format: RICOH Infographic_transactional_FINAL